Vol. 2 No. 4 (2025): Volume 2 Issue 4

View Vol. 2 No. 4 (2025): Volume 2 Issue 4

The countries of the authors contributed to this issue (in alphabetical order):

Canada, Ghana, United Kingdom, and USA

Published: 04.12.2025

Full Issue

Full_Issue_Vol 2 Issue 4

Original (Research) Article

Female grandiose narcissists are willing to post sexualized selfies to garner attention, regardless of self-esteem

Emily Brophy, Malinda Desjarlais

239-247
- PDF (Full Text)
DOI: https://doi.org/10.29329/jsomer.43
Tweets, likes, and click-throughs: assessing the return on investment of higher education social media marketing initiatives during the COVID-19 pandemic

Christina Crovetto

248-262
- PDF (Full Text)
DOI: https://doi.org/10.29329/jsomer.50
Changes over time in TikTok behaviors and motivations and perceived consequences for public discourse and political polarization

Michael Langlais, Miya Shimada, Sofia Rhorer, Cassidy Bilsing

263-278
- PDF (Full Text)
DOI: https://doi.org/10.29329/jsomer.65
Social media advertising of gamified problem gambling: a mixed-method analysis of the advertising nexus and financial motivation of Gen Zs

Yaw Odame Gyau

279-296
- PDF (Full Text)
DOI: https://doi.org/10.29329/jsomer.53

Review Article

Social media analytics for investigations: A survey of recent trends, challenges and future research direction

Sarbagya Shakya, Edgar Ceh-Varela

297-318
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DOI: https://doi.org/10.29329/jsomer.57
Comparison of commercial decoder-only large language models for multilingual sentiment analysis of short text

John Burns, Tom Kelsey

319-331
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DOI: https://doi.org/10.29329/jsomer.38